Privacy Policy

Effective as of January 1, 2026

At Ground Up Capital, we are committed to safeguarding the privacy of our clients and website visitors. This Privacy Policy outlines the types of personal information that are collected, how it is used, and the measures we take to protect your data. By engaging with our services or visiting our website, you consent to the practices described in this policy.

Information Collection


Ground Up Capital collects personal information by various means, including when you provide us with your details via our website, during consultations, or through other forms of direct interaction. This information may include your name, contact details, project preferences, and any other relevant data necessary to tailor our services to your specific needs. We may also automatically collect certain technical information when you visit our website, such as IP addresses and cookies, to enhance your online experience.

Use of Information


We use the information collected to provide and improve our services, communicate effectively with you, and manage our business operations efficiently. Your information helps us offer personalized consulting, educational opportunities, and updates about new developments or workshops that align with your interests. Additionally, data collected from cookies and similar technologies help us analyze website traffic, understand user behavior, and improve both the functionality and user experience of our online platforms.

Information Sharing and Disclosure


Ground Up Capital respects your privacy and does not sell or rent your personal information to third parties. We may share your data with trusted partners and service providers who assist us in delivering our services. These parties are contractually obligated to safeguard your information and are prohibited from using it for their own purposes. In certain situations, we may also share information if required by law or if we believe in good faith that disclosure is necessary to protect our rights or the safety of others.

Data Security


We take appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. This includes using secure servers, encryption, firewalls, and access controls. Despite these measures, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security. However, we strive to continuously enhance our practices to ensure your data is handled securely.

Data Retention


We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When your information is no longer needed, we take steps to securely destroy it or render it anonymous so that it can no longer be associated with you.

Your Rights


You have the right to access and update the personal information we hold about you. You may also request the deletion of your data or request that we restrict processing under certain conditions. To exercise these rights, please reach out to us, and we will be happy to assist you while adhering to applicable laws.

Third-Party Links


Our website may contain links to other sites that are not operated by Ground Up Capital. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit to understand how they collect and use your information.

Changes to This Policy


Ground Up Capital reserves the right to update this Privacy Policy from time to time to reflect changes in our practices or relevant laws. Any changes will be communicated to you through appropriate channels, and your continued use of our services following any changes constitutes your acceptance of the new terms.

Conclusion

We value your trust and are dedicated to protecting your personal information. If you have any questions or concerns regarding this Privacy Policy or how your information is handled, please feel free to reach out to us. We are here to address any inquiries and ensure your experience with Ground Up Capital is secure and satisfactory.